Mungo Park

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Mungo Park

Mungo Park is a co-founder of blueprint.tv. The content marketing agency specialises in digital strategy and video production with offices in London, Toronto and Houston. Blueprint.tv work with some of world’s biggest brands in finance, tech and the third sector. Image: blueprint.tv

The techniques of digital marketing can be effectively adapted into corporate communications

You might be surprised how easily the techniques of digital marketing – from custom audiences to long tail keywords – can be effectively adapted into corporate communications. The first step is to familiarise yourself with the jargon: let this...

Championing integrated environmental, social and corporate governance

Companies with strong environmental, social and corporate governance principles deliver a longer term sustainable shareholder value.

Our client, Principles for Responsible Investment,...

How the techniques of digital retail marketing communications can also work wonders for B2B

Digital marketing technologies make corporate and B2B communications very efficient. By applying the same marketing techniques brands use with retail customers on a day to day basis, companies can be very specific in how they target and engage...