Nanne Bos

Nanne Bos

Nanne Bos leads the Global Brand Management team at ING Group in Amsterdam. In that position, he is responsible for defining and executing the global strategy and the growth of the ING brand which stretches across 40 countries. This article is based A phenomenological study into the psychodynamic effects of executive loneliness, solitude and isolation that was part of his Master’s Degree programme in Change at INSEAD. You can reach him at nanne.bos@insead.edu.

Brand transformation in a disruptive age: how the financial crisis forced ING to rethink its brand

In recent years, many industries have undergone some tough times with recessions, increased competition, changing consumer behaviour, rapidly shifting technologies and emerging disruptive business models. And though you might think that this is a...

Brand and reputation in a battered sector

At this week's European Communication Summit, Nanne Bos, head of global brand management at ING Group, will be sharing best practices and insights during his interactive session. In our...

What does the social licence to operate mean to you?

If the social licence to operate is an unwritten contract, where does that leave communicators?

How can communications be part of this process and contribute to building a trustworthy and accountable organisation? We asked speakers at this...