Niels Beernink

Niels Beernink

Niels Beernink is marketing director at integrated enterprise marketing and communication platform Capital ID. Prior to joining Capital ID in 2017, Niels was lead senior consultant at global brand management and implementation consultancy VIM Group and solutions marketing manager at HR software and services provider Raet. 

Translating brand strategy to brand operations is crucial 

A solid brand is as important as having wings on an airplane. In times of good and bad economic conditions, your brand leads the way to bottom-line results.

At least that is where we, hopefully, can agree upon as brand leaders. So let's...