Paul Baines

Paul Baines

Paul Baines is professor of political marketing at Cranfield School of Management, UK. He has worked on various communication research projects for UK government departments, and operates his own strategic marketing and market research consultancy, Baines Associates Limited.

What now for polling?

After last year’s election shocks, can we trust polls ever again? And if not, whose fault will that be?

Paul Baines

Posted: 11 March 2017

When the success of Trump and Brexit took the experts by surprise, did it a) destroy the credibility of polls; b) prove journalists’ unreliability in reporting the findings of polls; or c) all of the above?

Did pollsters really call...