Peggy Bronn

Peggy Bronn

Peggy Simcic Brønn is a professor and associate dean of the undergraduate public relations programme at the Norwegian School of Management, Oslo. She is also the director of the school’s Center for Corporate Communication.

Branding rules from the private sphere can and should be applied to the public sphere.

An employee from the public sector recently complained to me that seminars offered by an international business communication organisation were not interesting.

She suggested that if the organisation wanted to attract members from the...