Peter Felsbach

Peter Felsbach

In November, Peter Felsbach took over the role of Group press spokesman for voestalpine AG in November 2011. He is now the Group's central contact for national and international media for communications related to the voestalpine Group. In his previous position as unit leader and senior consultant at a Vienna-based public relations agency, Peter was in charge of the strategic communications of various companies, institutions and public authorities. Before that, he spent several years as head of company communications in eight countries for the business law firm, CHSH. From 2004 to 2006, he shared responsibility for corporate communications and investor relations at the Superfund Investment Group.

On a production facility ground somewhere in Austria, an e-racer approaches the start gate, ready for its close-up. The racing car is a beast, but a silent one, powered by the most advanced electric engine. What enfolds in the corporate video is a story of extremes and a metaphor for an entire industry.

Cut and flashback: earlier in 2018, global technology and capital goods group voestalpine announced that it will become the main sponsor of the European races of the ABB FIA Formula E Championship, starting this December with the 2018/2019 season...