Petra-Marija Jelčić

Petra-Marija Jelčić

Petra-Marija Jelčić is a senior public relations consultant at Agency IMC in Zagreb, Croatia, where she has worked for more than 10 years. She started her carrier at TBWA\ZAGREB marketing agency, a member of international TBWA network. In 2015 she won an EACD scholarship for an International MBA in Communication & Leadership at Quadriga University of Applied Sciences, for which she successfully completed in 2017. She consults some of the biggest Croatian companies as well as international companies that have their offices in Croatia.

 2018 started with a very important resolution for public relations in Croatia. To better understand its impact, we first have to go back to the beginnings...  

The birth of the PR profession in Croatia occurred at a much later date compared to the USA or other developed European countries such as Germany.

It began in 1964 when the Esplanade hotel in Zagreb...