Rafael Marín

Rafael Marín

Rafael Marín is currently the marketing and communication officer at KIC InnoEnergy in Barcelona, Spain. He is a communication, marketing and change management professional with over 10 years’ experience in the multinational sector in Europe and Latin America. His background includes positions such as product information manager with Schneider Electric and assistant brand manager, change management and communication leader with Colgate-Palmolive.

Online influencers can connect your content with niche audiences.

In today’s multi-fragmented world of brands and messages, it’s becoming increasingly challenging to find ways to get our messages and brands across.

One aspect that can help us in this effort is to leverage influencers, people whose strong...