Richard Gibbs

Richard Gibbs

Richard Gibbs is a senior communication specialist at Florida Power & Light Company. His idea to create a social media “spokescreature” became a linchpin in the community relations strategy to successfully launch Manatee Lagoon -- An FPL Eco-Discovery Center.

As communicators, how often do we have to fight through situations where we already feel defeated? The good news is that those battles challenge us to grow and demand that we find the grit to make our ideas succeed.

This past March,...