Sabine Einwiller

Sabine Einwiller

Sabine Einwiller is professor of public relations at the University of Vienna, Austria. Previously, she was professor at Johannes Gutenberg-University Mainz, Germany, where she established the master’s programme in corporate communication. In her research she focuses on the effects of corporate communication, CSR communication, employee communication and reputation management.

CEO communications should not necessarily be a family affair

When Fonterra, a New Zealand based multinational dairy company, was facing a major crisis involving a botulism scare in its...

How does bad news affect employees and what does it mean for internal communication?

The fact that bad news is more attention-grabbing than good news is old news. Evolutionary psychology teaches us that this is a result of human survival instinct: ignoring a dramatic event could negatively affect a person’s health or existence...