Sandra Macleod

Sandra Macleod

Sandra Macleod advises and trains leaders on the importance and value of reputation. A frequent lecturer and contributor to books on professional accountability and corporate responsibility, Sandra is founder and Group CEO of Echo Research, founder of amec, the Association of Measurement and Evaluation Companies, and director of Reputation Dividend. Cited as 'among the 100 most influential people in PR’, Sandra has served on the Boards of the Arthur W Page Society, the International Business Leaders Forum Council and University of Oxford’s Public Affairs Advisory Group. A Companion of the Chartered Institute of Management and on the McKinsey Women as Leaders’ Forum, Sandra has also been visiting professor on Reputation at NYU’s Public Relations and Corporate Communication masters programme in New York. Sandra has also served ICAN, the charity for children with special needs in communication and learning.

In these disrupted times, never before has strategic, impactful communication been so important, as well as guidance and signposts of where and how we are making a difference to outcomes. Reflections from a lifetime of service in measuring communications.

I have been in the reputation research business for close to 30 years, aiming to empower those who want a voice and who want to listen.

This is perhaps because I grew up as the youngest of four sisters – and began my life with having to...