Sandra Macleod

Sandra Macleod

An Expert Witness in Reputation and cited as 'among the 100 most influential people in PR’, Sandra is group CEO of Echo Research which provides brand and reputation research for clients globally and director of Reputation Dividend, which values reputation for listed companies. Ambassador to the International Integrated Reporting Council <IR>, Sandra is also a Companion of the Chartered Institute of Management, member of the McKinsey Women as Leaders’ Forum and visiting professor on reputation at New York University. Founder of the International Association of Measurement & Evaluation Companies (amec), Sandra is recipient of the 2018 Page Distinguished Service Award.

In these disrupted times, never before has strategic, impactful communication been so important, as well as guidance and signposts of where and how we are making a difference to outcomes. Reflections from a lifetime of service in measuring communications.

I have been in the reputation research business for close to 30 years, aiming to empower those who want a voice and who want to listen.

This is perhaps because I grew up as the youngest of four sisters – and began my life with having to...