Sascha Becker

Sascha Becker

As head of strategy at communications agency PROOF | internal & employer branding, Sascha Becker has inspired leading brands in both the Netherlands and internationally to turn the entire employee journey into a successful and structured employee experience. Sascha’s personal mission is to help shape the future of work and create a better, healthier future for everyone.

Building a sustainable employer brand isn’t the same as filling personnel gaps  

Organisations with a strong employer brand outperform their competitors. Yet organisations continue to place too much focus on ad hoc recruitment and other short-term initiatives.

In doing so, they are missing out. In a competitive jobs...

Internal communications is about more than shiny comms tools 

Attracting employees, retaining them and making them your organisation’s ambassadors is more critical today than ever before.

A strong reputation, satisfied and loyal customers… all determined by your employees. Happy employees mean happy...

An introduction to the employee journey

Google has on-site gyms and masseurs while Facebook provides its employees with on-site health care, free food and laundry services.

Cool, yes, but also hard-headed. Because these companies understand that their business success begins...