Serge Giacomo is director of communications and public affairs at GE Latin America. He has more than 25 years of professional experience in public and corporate affairs, corporate advertising, social responsibility, crisis communication management, events management and media relations. During his career, he has developed a broad experience across a range of relevant industries and has led multinational and multicultural teams. Prior to joining GE in March 2014, Serge was the head of corporate communications for Vale S.A., based in Rio de Janeiro. Before that, he held a number of communications positions at Shell, both in France and in The Netherlands, and at two leading global public relations firms, Edelman and Burson-Marsteller in various offices in Europe, US and Brazil.