Shahar Silbershatz

Shahar Silbershatz

Having previously run the EMEA consulting practice of Reputation Institute, Shahar is now CEO of corporate brand and reputation specialists Caliber (www.groupcaliber.com). He has more than 20 years of experience in this field working out of New York, London and Copenhagen

We’ve gone a long way in how we manage corporate brands and companies’ reputations, but reality seems to have outpaced that evolution. How can corporate communicators catch up?

A couple of years ago one of Europe’s largest banks faced an interesting situation: on one hand its communication department was battling to mitigate the reputational fallout of its embroilment in the...