Shweta Kulkarni Van Biesen

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Shweta Kulkarni Van Biesen

Shweta Kulkarni Van Biesen works at automotive industry leader Bridgestone EMEA, where she oversees communications to a diverse group of 18,000 employees across EMEA. She is also a baord member at the European Assocaiton of Communication Directors (EACD). Previously, Shweta led marketing commucaions EMEA at global packaging company Amcor.

Lessons from the newsroom

In the words of the Financial Times’ Simon Caulkin, ““Companies that understand the force of straight talking are so rare that we are astonished when we find them.” So what can communications professionals learn from their peers in journalism about crafting clear and engaging messaging?

Shweta Kulkarni Van Biesen, Abigail Levene, James Curtis

Posted: 28 November 2019

Before Lucy Kellaway quit the Financial Times to retrain as a teacher, she revelled in ridiculing how companies communicate.

Inventor of the tongue-in-cheek Golden Flannel Awards and the Guffipedia online ‘dictionary of business jargon and...