Srividya Srinivasan

Srividya Srinivasan

Srividya Srinivasan is CEO of Rasters Media Integrated. An entrepreneur of two decades, Srividya Srinivasan is a communication strategist, a film maker and published author and poet. Rasters Media Integrated is a small, niche advertising and creative house currently operating out of Bangalore.

Six foundations for building future-proof brands

In the future, which has already taken root in the now, organisations, brands and services would exist, sustain and grow only based on the following parameters:

Ethics

The ethical compass of organisations and brands...