Thiane Loureiro

Thiane Loureiro

Thiane Loureiro is communications director at Grünenthal Latin America. Thiane started her career in 1995 as a reporter, having worked for the Brazilian Abril Group and Thomson Reuters. Her first experience in public relations was with Hill & Knowlton, where she managed global accounts. She later worked for LG Electronics, Edelman (where she launched the digital practice in Latin America) Kraft Foods and Whirlpool. At Grünenthal, Thiane is the regional head of internal and external communications, coordinating nine countries and providing support to all functional areas of the organization.

 

A communications director shares their take on the state of Latin American corporate communications

What are the main challenges facing corporate communications working in Latin America for companies based in Europe?

I believe that the challenges have less to do with the company┬┤s headquarter and more to do with...