Thierry Nicolet

Thierry Nicolet

With 20 years of public relations experience, Thierry Nicolet has lead press relations activities in over 45 countries by setting up and analysing key performance indicators, engineering global robust processes and by providing guidelines, assistance and needed coaching. Thierry joined American Power Conversion upon graduating, taking on a variety of sales, marketing and media roles before the company was absorbed by Schneider Electric, where he took on previous role as senior vice president of press relations in 2008.

Seven steps to deploying, tracking and reporting on your press relations activity

Press relations is a vital part of any public relations strategy: it positions your organisation as a thought leader in its field and aligns your media presence with the strategic initiatives of your organisation.

But neither of...