Tom Robinson

Tom Robinson

Tom Robinson is global head of offer for Superunion, a global brand agency. Previously, he was chief executive of Addison Group, a leading corporate communication and branding consultancy. Alongside his network role, he works with a range of international clients to develop a more holistic approach to branding and communications, helping them both to successfully differentiate themselves and positively engage the audiences who are critical to their success.

Purpose, values, activism… more than campaign buzzwords, companies are expected to show their commitment to making a sustainable difference.

If there was ever such a thing as a status quo in the world, it is being seriously disrupted. Black swans are to be found in political uprising, technological revolution, economic uncertainty and significant environment concerns.

It is...