Trine Susanne Johansen

Trine Susanne Johansen

Trine Susanne Johansen is an associate professor at Aarhus University, Business and Social Sciences, Denmark. Before becoming a university lecturer, she worked as a business consultant. Trine's main research areas are strategic communication, organisational identity construction and narrativity. Additional she works in the areas of branding, marketing, CSR and stakeholder relations.

Companies that understand their success depends on the well-being of society are using communciations to mix values with business

Despite recurrent reputational crises that seem to indicate a lack of attention to societal values, such as the recent Volkswagen case, there are corporations that have started investing in what we call ‘value communication’.

The...