Uta Russmann

Uta Russmann

Professor Dr Uta Russmann is senior researcher at the Institute of Communication, Marketing and Sales at the FHWien University of Applied Sciences of WKW, Vienna, Austria. She studied communication sciences, sociology and political science at the Universities of Vienna and Tampere (Finland). Her main research interests include strategic communication management, public relations, new media, online communication, political communication as well as media and elections.

Corporate communication on Instagram: The case of Austria’s Top 500

Characteristics of Instagram

Just like Facebook, Twitter, and YouTube, the image-sharing platform Instagram can help companies to distribute information...

Is targeting an effective online campaign strategy? A comparison of political websites suggests some surprising answers.

We know by now that voters are widely scattered and vary in their needs and interests. Plus, political parties increasingly have to appeal to a growing number of swing voters and react to a general declining interest in politics. Searching for...