Viktor Anoshkin

Viktor Anoshkin

Before taking up his current role as corporate communications director at Nordavia Regional Airlines in 2014, Viktor Anoshkin was head of corporate communications and public relations at Mondi Russia from 2010; before that he managed corporate communications at the Moscow office of power company E.ON. Viktor’s focus is on crisis communications and management, as well as Russian and foreign media relations in different industries, including aviation: in addition to his current employer, he has worked as aerospace correspondent at Reuters’ Moscow bureau and as regional communications manager at Boeing.

Russia presents several fascinating case studies for crisis communications: behind the salacious headlines, public relations and spin are never far away.

Russia is an important case study for crisis communications specialists, facing challenges in areas ranging from politics to corporate scandals.

As a rule, local public relations agencies publish briefs that unanimously say: ‘we manage...