Wim J.L. Elving

Wim J.L. Elving

Wim J.L. Elving is assistant professor in corporate communication at the University of Amsterdam and member of the Amsterdam School of Communications Research (ASCoR). He is also special visiting professor at IE University, Madrid, Spain. He was editor in chief of Corporate Communications, an international journal, for 10 years.

You wouldn't believe how these companies are messing up on social media

In the past decade we have witnessed an enormous growth in the use of social media. Also organisations have started using social media as part of their marketing, service or corporate communications, or for their PR.

Many scholars, gurus...