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What do corporate audiences want from your website?
The best corporate sites today challenge peoples’ perceptions and actively seek to influence stakeholders. To do so successfully, a thorough understanding of your audiences’ requirements is critical.
A speech to foster democratic debate?
How Jean-Claude Juncker’s speech on the state of the European Union mixed oratory with Twitter
Talking about silence
Why communicators need to know when to stay silent and when to speak out
The postmodern PR practitioner: activist and communicator
Five lessons in effective communication from the #rezist Romanian protests
Monetising your customer insights
Today's communicators have a range of tools at their disposal to monetise customer relevancy through data-driven insights
The real drivers of value
A clear purpose is the starting point for successful companies
The 3 steps of communicating social data
Measuring success of social activities, leveraging data – and then what?
Life-saving virtual reality
How an award-winning campaign uses VR to teach the dangers of real-life traffic
Getting through to journalists
The first four steps in ensuring maximum media coverage
Brand communication going personal
To understand the benefits personalised communications bring to brands, you first need to define personalisation
Binge watching to victory
In order to bring a multimedia player launch out of the confines of traditional trade press and make a splash in mainstream media, a new Guinness World Record was set... for binge watching.
One does not simply use a meme
More than harmless fun, memes are a hidden threat for corporate images and narratives
Breaking down barriers
Changing the conversation around people with disabilities in the workforce
Getting effective on social
Six more lessons from corporate social media accounts
Data in context
To avoid “the Plateau of Average” when interpreting data you must look at context
Issue 04/2017 Europe
Issue 03/2017 Europe
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Issue 01/2017 Europe
Issue 04/2016 Europe
Issue 03/2016 Europe
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