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The value of ethical corporate behaviour
Championing integrated environmental, social and corporate governance
Papa don't preach?
CEO communications should not necessarily be a family affair
5 ways to increase the impact of your B2B content
To stay ahead of the change curve and remain relevant to their stakeholders, companies need to rethink their content marketing
How the landscape of B2B communications is changing
Changing attitudes toward digital media on part of buyers have led to rapid changes within B2B communications.
Data ethics and GDPR
Why we need to think about the rightness and wrongness of data use
Building custom audiences
How the techniques of digital retail marketing communications can also work wonders for B2B
How can you improve the user experience on your corporate website?
A corporate website is a critical asset to build and maintain a company’s reputation and user experience plays a fundamental role.
"Content is queen, algorithm is king"
World-class PR for New York City Marathon
What do corporate audiences want from your website?
The best corporate sites today challenge peoples’ perceptions and actively seek to influence stakeholders. To do so successfully, a thorough understanding of your audiences’ requirements is critical.
Insights into the new employee economy
A speech to foster democratic debate?
How Jean-Claude Juncker’s speech on the state of the European Union mixed oratory with Twitter
Talking about silence
Why communicators need to know when to stay silent and when to speak out
The postmodern PR practitioner: activist and communicator
Five lessons in effective communication from the #rezist Romanian protests
Monetising your customer insights
Today's communicators have a range of tools at their disposal to monetise customer relevancy through data-driven insights
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Issue 02/2017 Europe
Issue 01/2017 Europe
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