Blog Archive

20.11.2017
The best corporate sites today challenge peoples’ perceptions and actively seek to influence stakeholders. To do so successfully, a thorough understanding of your audiences’ requirements is critical.
28.09.2017
How Jean-Claude Juncker’s speech on the state of the European Union mixed oratory with Twitter
19.09.2017
Why communicators need to know when to stay silent and when to speak out
29.08.2017
Five lessons in effective communication from the #rezist Romanian protests
28.08.2017
Today's communicators have a range of tools at their disposal to monetise customer relevancy through data-driven insights
24.08.2017
A clear purpose is the starting point for successful companies
26.07.2017
Measuring success of social activities, leveraging data – and then what?
26.07.2017
How an award-winning campaign uses VR to teach the dangers of real-life traffic 
26.07.2017
The first four steps in ensuring maximum media coverage
25.07.2017
To understand the benefits personalised communications bring to brands, you first need to define personalisation
20.07.2017
In order to bring a multimedia player launch out of the confines of traditional trade press and make a splash in mainstream media, a new Guinness World Record was set... for binge watching.
07.07.2017
More than harmless fun, memes are a hidden threat for corporate images and narratives
06.07.2017
Changing the conversation around people with disabilities in the workforce  
27.06.2017
Six more lessons from corporate social media accounts
21.06.2017
To avoid “the Plateau of Average” when interpreting data you must look at context

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