Business leaders globally agree that their organisations need to shift their focus from pure shareholder value creation to wider value considerations, such as value to society and co-creation of value through other external relationships.  In...
Essentially, communication is about channelling your message into someone’s mind. Businesses spend considerable resources on crafting and broadcasting messages, but how much do we know has gotten into the consumer’s head, and how much has just flown...
Iceland has been getting a lot of attention lately - partly because of its increasing popularity as a travel destination and also because of recent tumultuous economic, political and geological events (remember the eruption that grounded European...
The most powerful corporate videos I’ve made, and have seen others make, have created an emotional reaction. They make a connection to the viewer, even though there is a business purpose behind it. Anyone can make a video where a voiceover tells us...
Are you looking to apply agile practices to corporate communication and public affairs? If so, this will be the right read for you. In the following article, I will describe how we implemented an integrated communication strategy by applying Scrum...