Gamification has gained a tremendous amount of attention in the past two years, particularly since the rise of location-based social network Foursquare. Now, analysts predict a multi-billion dollar market for gamification within the next five years...
IBM is regularly cited as one of the world’s most valuable brands. Communicating on behalf of such a prestigious brand must be a considerable responsibility, and yet it is something you train your employees to do themselves.  Could you expand on...
You come from a strong background in human resources, but when you took on your current position in 2008 you became responsible not only for Tata Global Beverages’ human resources, but also for its communications. Why do you think Tata wanted to...
Helena Aatinen has been appointed as senior vice president, corporate communications and a member of the management team at Finnish electric utilities company Fortum. She reports to president and CEO Tapio Kuula. Anne Brunila, who joined Fortum...
Ms. Guillaumin, Société Générale has been included as one of the top three groups in France regarding gender diversity, particularly on its communication on gender diversity indicators and practical measures to better reconcile professional and...