You began your career as a journalist working in the fields of defence and foreign service. As a journalist, you were also a special envoy during the Gulf War. What would you say are the key lessons you took with you from your time as a journalist...
In the past few years, there has been increased interest in the history of public relations, spurred on by the International History of Public Relations Conference and a growth in academic research around the world. This has arisen because...
Gamification has gained a tremendous amount of attention in the past two years, particularly since the rise of location-based social network Foursquare. Now, analysts predict a multi-billion dollar market for gamification within the next five years...
IBM is regularly cited as one of the world’s most valuable brands. Communicating on behalf of such a prestigious brand must be a considerable responsibility, and yet it is something you train your employees to do themselves.  Could you expand on...
You come from a strong background in human resources, but when you took on your current position in 2008 you became responsible not only for Tata Global Beverages’ human resources, but also for its communications. Why do you think Tata wanted to...