Ingmar de Gooijer is Director of Communications of MedTech Europe (the Alliance of European medical technology industry associations), EDMA (the European in vitro diagnostics industry association) and Eucomed (the European medical devices industry...
An employee from the public sector recently complained to me that seminars offered by an international business communication organisation were not interesting. She suggested that if the organisation wanted to attract members from the public sector...
Around Christmas 2009 the winter turned Scandinavia into a stronghold. Record snowfall and unusually low temperatures created unprecedented demand for household energy. Electricity production was also low, due to yearly maintenance and a large...
Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation. Managing such mental associations, however, is becoming more complicated, given that...
Shakespeare’s The Tempest provides us with a memorable and thought-provoking quote about risk (and the title of this article). Full fathom five thy father lies; Of his bones are coral made; Those are pearls that were his eyes; Nothing of him that...