Interview by David Phillips These interviews focus on communications professionals who are leading international careers, hence the title. But for this issue, ‘Border Crosser’ seems particularly apt, given your role as head of the communications...
“I don’t hear anything from their side” is the number one complaint that individuals express when working in cross-cultural, virtual and global teams. There are three forms of feedback that this article will deal with: that of...
Based in Kienberg, Austria, Worthington Cylinders is a leading global manufacturer of pressure vessels. The seamless steel cylinders of Kienberg are known for their unique quality in more than 70 countries around the world. As a result of their...
It is often the case in larger organisations that it is the public relations department and not the marketing team that leads the over-all communications activities. Let us review what is happening: is there really a takeover of marketing...
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”. This famous quote by investment guru Warren Buffet is one of the best explanations we have today of the importance of...