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Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation. Managing such mental associations, however, is becoming more complicated, given that...
Shakespeare’s The Tempest provides us with a memorable and thought-provoking quote about risk (and the title of this article). Full fathom five thy father lies; Of his bones are coral made; Those are pearls that were his eyes; Nothing of him that...
Interview by David Phillips These interviews focus on communications professionals who are leading international careers, hence the title. But for this issue, ‘Border Crosser’ seems particularly apt, given your role as head of the communications...
“I don’t hear anything from their side” is the number one complaint that individuals express when working in cross-cultural, virtual and global teams. There are three forms of feedback that this article will deal with: that of...
Based in Kienberg, Austria, Worthington Cylinders is a leading global manufacturer of pressure vessels. The seamless steel cylinders of Kienberg are known for their unique quality in more than 70 countries around the world. As a result of their...