Communication and corporate affairs professionals have long adopted a metric and KPI driven approach, to ensure parallels between their work and the role it plays in the commercial success of the businesses they work for. However, senior...
Disco music’s death began 40 years ago on July 19, 1979 during the Disco Demolition Night promotion at the Chicago White Sox baseball game in the United States. Ticket holders brought disco records to the stadium and after the baseball game, DJ...
A solid brand is as important as having wings on an airplane. In times of good and bad economic conditions, your brand leads the way to bottom-line results. At least that is where we, hopefully, can agree upon as brand leaders. So let's dive into...
  Faced with the rise of populism and protectionism raising barriers between markets around the world, CEOs have retrained their focus from existential threats– such as terrorism and climate change - and back onto business issues more immediately...
Mala Wang-Naveen has moved to SINTEF Digital where she leads communications for the independent research organisation. Wang-Naveen joins SINTEF following three years at EEA and Norway Grants in Brussels as senior communication officer. She is also...