When BASF wanted to talk with its employees about the 2016 UK Referendum on EU membership, it didn’t want to close the door to future engagement with Leave campaigners, or do harm by adding to a chorus of ‘elite opinion’ that appeared disconnected...
Former director of the digital media campus at Ringier Axel Springer Media AG, Alexandra Delvenakiotis, is now head of communications EMEA at event marketplace, Stubhub. Delvenakiotis began her career as a freelance producer at ZDF in 2004 before...
We all know reputation matters. While it takes years for a company or organisation to build up a good reputation, it can be shattered in just a few hours by poor leadership, faulty products, unethical behaviour to name but a few reasons. The same...
You might be surprised how easily the techniques of digital marketing – from custom audiences to long tail keywords – can be effectively adapted into corporate communications. The first step is to familiarise yourself with the jargon: let this...
EasyJet has hired Flic Howard-Allen in the role of group communications officer to replace Paul Moore, who departs for ITV in June. Howard-Allen currently heads up external affairs at Associated British Foods, the owner of Primark, as well as...