What lies between a nudge and a shove? A recent global report by Ipsos Mori into public opinion of behaviour change policy has revealed a complicated set of responses to the different ways that governments can influence behaviour changes, from...
Thousands of consumers in countries around the globe are demanding a higher level of responsibility by companies in dealing with societal issues, and consumers report they are already using their own spending and loyalty to press these demands. This...
“The power of Purpose is driving consumer preference and loyalty in a world where trust in corporations is low and differentiation between brands is negligible.” So states the executive summary of Edelman’s new Good Purpose 2012...
Against the backdrop of a dramatically changing business landscape, the role of the top corporate communications officer is growing both in scope and influence, according to a new survey. Talent-management specialists the Korn/Ferry Institute have...
Visibility of communications activity at board level continues to be very strong despite the global recession, according to a new global quarterly survey of in-house communications professionals. The bearer of this good news is PR firm Grayling,...