“The power of Purpose is driving consumer preference and loyalty in a world where trust in corporations is low and differentiation between brands is negligible.” So states the executive summary of Edelman’s new Good Purpose 2012...
Against the backdrop of a dramatically changing business landscape, the role of the top corporate communications officer is growing both in scope and influence, according to a new survey. Talent-management specialists the Korn/Ferry Institute have...
Visibility of communications activity at board level continues to be very strong despite the global recession, according to a new global quarterly survey of in-house communications professionals. The bearer of this good news is PR firm Grayling,...
Nearly two-thirds (65 per cent) of global chief communications officers (CCOs) say that crisis management experience is today’s prerequisite for success. This requirement has nearly doubled since 2007, when 33 per cent said the same. These...
Corporations and other organisations are handling the topic of social media communications more and more strategically, with most having moved beyond the experimentation stage.
This is one of the key results identified by the German study Social...