We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget? To get the...
Cut and flashback: earlier in 2018, global technology and capital goods group voestalpine announced that it will become the main sponsor of the European races of the ABB FIA Formula E Championship, starting this December with the 2018/2019 season....
With fake news being the word of the year in 2017 and Bell Pottinger the first PR firm in history (potentially) whose business succumbed due to “acute embarrassment”, an acronym reflected more than ever all the concerns and hopes of communicators:...
I have been in the reputation research business for close to 30 years, aiming to empower those who want a voice and who want to listen. This is perhaps because I grew up as the youngest of four sisters – and began my life with having to fight to get...
The one eyed man is king, but only in the kingdom of the blind. In today’s fast moving social media world, are corporate communicators inhabiting such an apocryphal place when it comes to dealing with fake news? In other words, are they merely short...