The birth of the PR profession in Croatia occurred at a much later date compared to the USA or other developed European countries such as Germany. It began in 1964 when the Esplanade hotel in Zagreb opened a position for a PR manager1. In 1968 the...
During a global crisis, such as VW's dieselgate, a multinational corporation needs to make many decisions about how to respond to the crisis in a global environment. One key decision that needs to be made is where to send the CEO if the company...
Lufthansa Systems has announced that Ansgar Lübbehusen took over as the company’s head of marketing & communications. In this role he will be responsible not only for communications but also for the entire marketing activities of...
MarketingPulse  - A Regional Premier Conference for Marketers and Brands Taking place in Hong Kong, MarketingPulse is an integrated branding and marketing conference for global marketers, brands, advertising agencies, media, innovation professonals...
Companies with strong environmental, social and corporate governance principles deliver a longer term sustainable shareholder value. Our client, Principles for Responsible Investment, has produced a number of studies to confirm this. The United...