A couple of years ago one of Europe’s largest banks faced an interesting situation: on one hand its communication department was battling to mitigate the reputational fallout of its embroilment in the Panama Papers. On the other hand, its marketing...
The world is more complex and dynamic than ever. The increased diversity of business environments, driven by the rate of technological innovation, is at odds with the way that many companies develop and deploy strategy. To endure and remain vital,...
Former communications expert at Apple Germany, Tobias Fröhlich, has joined Uber as head of communications. Fröhlich began his communication career twenty years ago at Vattenfall before joining Axel Springer SE in 2001 as spokesperson...
Mazars announces a new member in its group leadership team, Cécile Kossoff, who has been appointed group chief communication, marketing and brand officer. Kossoff brings 25 years of experience in marketing, communication and brand management...
Among the highlights at the 2018 European Communication Summit was the main-stage debate about communicators on the executive board. We continued the discussion with panellist Dr. Stephan Feldhaus of Swiss pharma giant Roche, and asked him about...