UNICEF Norway has employed Jean-Yves Manum Gallardo as their new communications director. Gallardo joins from NIBIO, the Norwegian Institute of Bioeconomics, where he is currently head of internal communication. He previously...
Sanna Väisänen has been appointed the Apetit Group’s Communications and IR Director.  Väisänen has extensive experience of corporate communications and marketing, and financial communications and IR in an international...
When Fonterra, a New Zealand based multinational dairy company, was facing a major crisis involving a botulism scare in its whey products in 2013, its CEO Theo Spierings in his communications referred to himself as a parent of children. Similarly,...
Content marketing means coming up with unique and innovative content ideas that add value to the audience and reach the full potential of brand awareness. But what does that mean in terms of effective B2B communication? In order to increase the...
While marketing communicators working in B2C have fully embraced online marketing as the primary communications channel – including but not limited to social media, SEO and video – their equivalents in B2B have been much more conservative. However,...