Communication Director Newsletter - 08.11.2017
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A stronger and more personal connection with the customer helps drive brand success: this is a self-evident truth, and a motivating factor behind countless rebranding exercises. But what are the available technologies which support that closer relationship? Our article this month – extracted form the latest Communication Director magazine – epresents the latest findings from Deloitte on the rise of mass personalisation.

A closer relationship is also a sought-after binding agent for an organisation’s employees. The more they feel a valid, authentic relationship with  their employer, the more likely people are able to be effective brand ambassadors and drivers of the organisational staretgy-  that’s the findings of an ambitious new white paper by executive search firm DeVelde International, as featured in this months’ Facts & Figures.   

Whether you’re looking for a closer connection inside or outside your organisation, we hope you’ll find some inspiration in this month’s Communication Directory newsletter.

WeWork has brought in Jenny Chan to lead public affairs in Asia, amid an aggressive effort to build its communications function across the region. Chan joined WeWork last month after spending the last eight years at Hoffman Agency, ...  + 
Mark Logan, who spent four years to 2016 as head of comms at the British Consulate in Shanghai, has joined Chinese conglomerate Sanpower Group as head of global comms. Since leaving the consultate he has consulted for the University ...  + 
Ad: Carma
Belle Baldoza has been appointed to lead consumer communications at Uber for Asia Pacific. Based in Singapore, she is tasked to work with the global and regional teams to manage consumer communications campaigns for Uber and ...  + 
Burson-Marsteller has hired George Godsal as Hong Kong CEO and market leader. He joins from leading BM's corporate & crisis communications practice in EMEA. Before joining BM in 2014, Godsal was managing director of ...  + 
Mövenpick Resort & Spa Jimbaran Bali has appointed Daniela Hartati as assistant director of marketing and communications. She joins from The Westin Resort Nusa Dua, Bali, where she was Marketing Communications Manager for ...  + 
In order to retain and grow their customer base, businesses need to get personal with their consumers

  Delivering personalised products and experiences can provide benefits for both the brand and the consumer. And although offering personalisation might require a rethink of business operations, companies that embrace personalisation have an opportunity to create a differentiated proposition, command a price premium and improve consumer traffic and conversion.  read more 
15.11.2017, Hong Kong
More than 200 in-house communicators from Asia Pacific will come together in November for the Asia-Pacific Communications Summit ...  + 
Facts and Figures
The acquisition, retention and actions of both employees directly fuel a company’s bottom line. In line with this, a distinct employee economy is emerging, with a growing focus on the people at the heart of the company and a constant re-evaluation of how best to work with them. In the new employee economy, we see the development of strategies to make the most of this valuable resource and co  read more 
Codi Newsletter - 08.11.2017
Dafydd Phillips,
Jan Wisniewski

Norman Wittig
Tel +49 (0)30 84 85 9 126
Fax +49 (0)30 84 85 92 00

Mike West

Gregor Ringsdorf
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