Following the success of last year's sessions with international communication consultancy Leidar, the EACD invites interested in-house communicators to this coaching day:
Big data + small data – enabler for a smarter stakeholder management?
Social media, multiplication of stakeholders, crisis of trust in traditional media – managing brand and reputation in this environment is more challenging than ever. However, thanks to smart combinations of big and small data, communicators can also know more about their audiences than ever. Defining the networks of influence (who influences whom) paired with insightful opinion research informs the most effective communications strategies.
During this session we will discover new trends, look at the best practices and develop action plans that can be applied in daily work.
The session's coaches are:
Lukasz Bochenek, managing director of Leidar Switzerland. A published author and speaker at international conferences, he is a co-director of the Executive Certificate Advocacy in International Affairs, delivered in partnership with the Graduate Institute of International and Development Studies in Geneva. Lukasz is also a global shaper from the Geneva Hub, which is a part of the World Economic Forum’s Global Shapers Community, an initiative of the World Economic Forum.
Ingrid Helsingen Warner, managing director for Leidar in Norway. Working with the client, she develops their North Star, finds unique news and insight to reach the right influencers and stakeholders through traditional media, social media and conversations. She profiles clients across traditional media through interviews with mainstream, national and trade media, and at global forums such as the World Economic Forum and UN General Assembly. Before joining Leidar, Ingrid was an account manager at Weber Shandwick in Switzerland.