In the heightened political context of our advocacy work, communications successes or failures can make or break an association. Association communications have evolved dramatically over the past few years, adapting to new challenges such as reputation management using social media and supporting business development by removing obstacles to growth. This session responds to interest from association leaders to avoid pitfalls and address the opportunities offered in this rapidly changing competence of complex organisations.
The workshop has two complementary sections. The first part consists of original presentations made by recognised experts in association communications. The second part involves audience participation through a moderated discussion under the following headings:
- “Feeling the fear and doing it anyway”
- "Working in the Twitter world"
- "EU Associations 2.0"