Competitive intelligence for business communications



09 June 2017

Time of day: 







As companies’ gatekeepers, communication professionals are not only focusing on a daily basis on how to enhance trustworthiness, confidence, loyalty and likeability of their own brands, but furthermore particularly in this mobile digital interdependent era on how to protect their reputation, minimize risk, avoid surprises, and grow their business in this increasingly challenging and changing world.

The European Association of Communication Directors (EACD) will host a coaching day event in Lisbon, organised in partnership with IntellCorp and Atrevia and with the support of Euronext:

“Competitive Intelligence is critical for minimizing risks when formulating your business and communication strategy”

Knowledge and foreknowledge about your business environment is critical to smart decision-making and sound communication strategy that will support the overall business achievement results and expectations.

Competitive Intelligence reveals the true state of your business, exposes the unknown and shows communication and business executives how to address and tackle current market conditions, recognize risks and new market opportunities earlier and act faster.

Are you planning to expand your line by offering new products or services? Have you considering entering a new market or industry? Are you hearing conflicting viewpoints from your staff or the industry? Do you have a communication or marketing strategy problem to solve and don’t have enough information and insight? Are you investigating a possible acquisition to supplement the financial due diligence with market due diligence?

The Speakers at this fourth Lisbon Coaching Day on “Competitive Intelligence for Business Communications” will bring you insightful knowledge and best practices to be discussed with the participants.

Date: 9 June 2017
Time: 9:00 am – 12:30 pm
Venue: Euronext, 8th floor Room Euronext , Av. da Liberdade, 196 | 1250-147 Lisboa | Portugal


9 – 9:15 am Registration

9:25 am Welcome Rui Martins, EACD Portugal

9:30 am David Santos, IntellCorp: Theoretical Overview, Practical Observations & Case Study

10:30 am Ana Ximenes, President Atrevia Portugal: Corporate Reputation: why today is even more important to manage reputation? 
Ana has been President of Atrevia Portugal since 1999. She holds a degree in PDE Business Management from AESE Business School and a degree in Social Communications from University of Minho.

11 am Social Gathering & Refreshment

11:20 am António Rodrigues, Lawyer & former MEP, Lawyer, Member of the Oversight Committee of Portuguese Intelligence System: Choose Intelligence for intelligent choices
António has been a lawyer and legal consultant since 1985. He was Professor of European Law and Constitutional Law at Lisbon University and World Bank and UE expert - missions in Angola and Cabo Verde from 1999 until 2009. Member of the Oversight Committee of Portuguese Intelligence System (2016-2020). Member Portuguese Parliament (Assembleia da República) - Elected 2011-2015. Vice President Parliamentary Group - PSD Partido Social Democrata (member of EPP); Member of the European Affairs Committee and of the Foreign Affairs Committee; President Parliamentary Group Portugal – UK; Member of the Parliamentary Assembly Union for the Mediterranean. Member of the Portuguese Parliament 1995-1999. Furthermore, António is also a columnist “Jornal Económico”. Collaboration with Diário Económico, Económico on-line, Económico TV, Sol, RTP. Several books published.

11:40 am Teresa Fernandes, Schneider-Electric: Digital analytics for the whole picture
With more than 18 years of experience, Teresa’s activity began at the advertising industry to transport this experience to the marketing management of national B2C consumer companies and later at technological B2B market leaders. After six years of marketing leadership at Schneider Electric in Portugal, Teresa Fernandes accepted the challenge of marketing activation of S&M countries in Europe and international operations, a position she represents in more than 40 countries.

12:10 pm Pedro Assude, Marketing and Business Intelligence, Delta Cafés: The importance of positioning and reputation management in brand strength and economic value
With more than 20 years of experience, Pedro began in marketing of the food industry in Delta Cafés Group. Between 1995 and 2009, he worked as coordinator of fairs and events in the group. In the last 8 years, he assumes market and business intelligence functions, with projects related to market intelligence, integrated brand management, benchmarking, management control and commercial reporting.

Concluding Discussion

Participation is free of charge compliments of the EACD and Euronext.

Only registered-participants will be allowed to enter the building to attend the event. Please arrive on time as we will be starting according to schedule and late comers will not be admitted. Any questions regarding the event can be sent to: