Data-driven communications: is it a new golden age for creativity?

Website: 
Date: 
28 June 2018
Location: 
Milan
Venue: 
Facile.it, via Cornaggia 10, Milano

William Edwards Deming once said that without data, we are "just people with opinions". The fusion of old technologies with new arising ones is blurring the lines among the physical, digital and biological spheres. Data is the core of that transformation, which is permeating our society and, consequently, it is reshaping the way we live.

The availability of small and big data increases, so does relevance for communicators who strive to mine insightful contents and newsworthiness. Given that good data analysis is fundamental, is creativity the changemaker by inspiring break-through communication? This event, hosted by the European Association of Communication Directors (EACD), will explore these and related questions.