EACD Forum 2018

Website: 
Date: 
15 November 2018
Location: 
Paris
Venue: 
Hôtel Provinces Opéra, 36 rue de l'Echiquier, 75010 Paris

Join the EACD for our annual closing event, where senior communicators and business leaders come together to discuss a key issue impacting the profession. The Forum changes location each year to reflect the international scope of our membership base. This year, the discussion will focus on Corporate activism in an age of radical uncertainty.

The lack of strong leadership has never been more apparent than in today’s volatile world: the challenges of globalisation, technological change, immigration issues, and the rise of populism all demand clear reactions and responsibility.  There is a marked loss of trust in institutions and business, most notably this year in the Facebook data privacy scandal.

Organisations are increasingly expected to take a stance and promote their values outside of the immediate operating environment. Should an organisation actively become involved in social and political issues, and how should communicators enable this dialogue?

The discussion at the EACD Forum 2018 will examine quantitative research from Phil Riggins of the Brand & Reputation Collective and leading examples of purpose-driven organisations. A diverse panel of leading communicators will discuss shared responsibility and the impact of corporate activism in a rapidly changing world.

Inge Wallage, Managing Director EACD, will moderate the panel.

Keynote: As Director of Communications, Public Affairs and Engagement at the OECD, Anthony Gooch Gálvez is responsible for shaping the OECD’s global strategic communications effort covering media, public affairs and publishing operations. This includes orchestrating the OECD’s public expression of its role as the international organisation working for a stronger, cleaner and fairer world economy through all policy areas. Prior to joining the OECD, Mr Gooch Gálvez spent 13 years with the European Commission, serving as the EU’s Trade Spokesman and Special Adviser to the EU’s Chief Trade Negotiator, Pascal Lamy.