What role do communications play in empowering their organisations to stay ahead of the digital transformation, and how do they measure the success of their digital strategies? Whether internal or external, B2B or B2C, digital technology or social media influencers, the EACD’s Paris Debate will offer fresh perspectives on digital.
Digital empowerment: Ashish Babu will share how to raise awareness of the power of digital technology to enable people to realise and create new opportunities and help address some of the pressing challenges of our time. Drawing on Tata Consultancy Services’ successful #DigitalEmpowers launched last year, Ashish will explain why it’s essential for brands to find a positive response to societal changes and focus on solutions that are relevant to your company’s purpose.
Digital outreach: How is a brand’s digital communications impacted by a B2B context as opposed to B2C? What different measurement approaches are required? These questions will be discussed by Ines Windisch
Digital influence: How do companies find the right digital influencer to suit their brand, and how do they measure and track the success of their digital influences? How do they even define “influence”? A communications head from a major brand will explain their experiences, good and bad, in finding, following and measuring their social media stars.
After the discussion round there will be time for networking and light refreshments.