Today’s audiences trust people more than corporations and organisations. It is the reason why a strategic approach to Business Personal Branding is becoming increasingly important. A number of companies are engaging their employees and senior leaders to take part in digital conversation on social media, thus establishing a consistent brand reputation while still maintaining a personal level of trust and interaction with their stakeholders. Furthermore, many CEOs are being called on to be a “Social CEO”, the new forefront for corporate communications by their company. This panel discussion will explore the need for a strategic approach to personal branding and social CEOs in business by giving an overview of the market trends, tools and case histories.
Agenda 17:30 Doors open and registration
18.00 Welcome and panel discussion
Tomaso Giusti Senior Solution Consultant at Linkedin
Paolo Artuso Head of Institutional Web at TIM
Marco D’Angelo Marketing Director at BonelliErede
Moderator: Marco Magli EACD Regional Coordinator, Italy
19.30 Q&A session Cocktail and networking session
This event is free of charge but places are limited to 20 members so please register via the event website.