Social media influencers. Do we use them in a proper way?



16 March 2017

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Martynas Mazvydas National Library of Lithuania


The Lithuania regional group of the European Association of Communication Directors (EACD) will host its latest debate in Vilnius.

“Social media influencers. Do we use them in a proper way?”

Organisations are increasingly challenged by influencers on the social web. Nobodies of the past are the new somebodies demanding the attention of communication professionals. Communication professionals understand the importance of social media influencers, but do they use specific strategies to communicate with them or even to identify them? Do they track and approach them proactively? What are the differences and similarities in Western and Eastern Europe and what can be learned? During the discussion, led by a communication professional from Europe, and supported by a native communication professional, the answers to these questions will be given and the solutions, based on the best practise examples, will be met.  

Time: 18.30 - 21.00
Place: Martynas Mazvydas National Library of Lithuania, Gedimino pr. 51
Entrance: free of charge compliments of the EACD and LRVS.


Toni Perez, CEO of OS/G Communications Agency, Helsinki

Toni joined OSG in 2005 as head of OSG Communications. OSG Communications has been conveying the message of a good life since 1993. OSG Communications was nominated this year as finalist in Agency of the Year contest and was ranked in top three of Finnish PR agencies in Image study 2017 by Taloustutkimus. Toni brings over 15 years of experience in the journalism and PR arena. He has advised clients such as Samsung Electronics, SAS Institute, Takeda and Cramo.He works daily with social media influencers and believes strongly in the power of a good story.

Arvidas Bendorius, Author of “How to become a star of Facebook” and social media influencer

Aidas Puklevicius, Creative Director at Fabula Hill+Knowlton Strategies

Lina Jakučionienė, Head of Corporate Communication in the Baltic States at ERGO & EACD ambassador / coordinator for Lithuania is looking forward to an engaging event. If you have any further questions please don't hesitate to contact the EACD at

Image: Thinkstock