What is the role of business in building trust?

16 May 2019
One Philosophy Space, Petra Sahaidachnoho St, 33, Kyiv, Ukraine, 02000

Photo by Rostislav Artov on Unsplash

The European Association of Communication Directors (EACD) and the Ukrainian Association of Public Relations (UAPR) invites communications and PR specialists to a special event. The main goal of the meeting is to provide the ongoing platform for professional and educational exchanges between communications’ professionals.

Trust is a fundamental basis for the development of business and the economy of any country. Therefore, during the meeting, we will discuss how to build relationships with stakeholders based on trust during turbulence and uncertainty, and search for the answers to the following questions:

• What is the role of business in building trust?
• Why building trust is the priority for CEO?
• What are the main criteria of CEO trust?
• What topics are important for gaining trust in modern society?
• What is the role of PR professionals in these questions?


• Anders Monrad Rendtorff, Head of Communications, VL - Danish Society of Management & Associate Partner, Relations People
• Viktoria Ruban, PR Director, Vodafone Ukraine
• Aliona Osmolovska, Head of Corporate Communications, Naftogaz
• Kristina Nikolayeva, Managing Director, Be-it Agency

• Oksana Rudiuk, President of UAPR, Strategic communications director at Alfa Bank
• Viktoria Mykhno, Board member & regional coordinator for Ukraine at EACD

The working language will be in English please register your attendance below. We are looking forward to a fruitful discussion with you, for all other enquiries do not hesitate to contact us: ukraine@eacd-online.eu