Facts & Figures

Going visual and using bots in communications?
December   2017

One of the year’s highlights in communications research is the annual publication of the European Communication Monitor (of which Communication Director is media partner).

Based on responses from 3,387 communication professionals in 50 countries, the European Communication Monitor 2017 identifies challenges of visual communication, explores social bots and challenges of hypermodernity, reflects on benchmarking and shows how communication contributes to organisational success.

Key insights include:

• Visualisation: 94% of communicators believe in a rising importance for strategic communication, but competencies and processes are still nascent

• Social bots: 73% confirm ethical challenges; only 15% of organisations will use social bots until 2018

• Hypermodernity: cultural transformation influences stakeholder relations

• Benchmarking: less common in communications compared to other functions, mainly focused on messaging activities (up to 51%)

Detailed analyses are available for 20 countries and different types of organisations (companies, non-profits, governmental, agencies). The study was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by partner PRIME Research, For downloads, videos and more information, visit the Monitor’s website here.

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