What kind of ‘deal’ do you communicate with your employees? That’s the question posed by the third and final edition of the surveys that form the 2013-2014 Change and Communication ROI Study from global professional services company Towers Watson (the first part was highlighted in our August issue). The survey defines the deal, or “the give and the get” that exists between the organisation and the employees as the employee value proposition (EVP). EVP includes every aspect of an organisation’s employee experience – from what employees are getting (work experience, opportunities and rewards) to what they’re expected to give in return (core competencies, discretionary effort, self-investment, values and behaviour). A strong EVP drives engagement and financial performance – the survey finds that companies who deliver a differentiated EVP that integrates total rewards and aligns with the business strategy are five times more likely to report their employees are highly engaged, and two times more likely to report achieving financial performance significantly above their peers. The report states that highly effective organisations categorise employees into meaningful groups (based on the value of their skills and role, as well as various personal and social characteristics). They also build a differentiated EVP that encourages the culture and behaviours they require to drive success; thirdly, they also train their managers to clearly communicate “the deal” to their employees and to deliver on their promises. With only 43 per cent of organisations reporting that their communication and human resources team have a long-term plan in place to support the deployment of their EVP, could this value-generating engagement driver be a valid tool for your communications team in 2014?
Communicating employee value
Facts & Figures Archive
2019
April -
Calling all young communicators
February -
Does business really care about the SDGs?
2018
December -
The ethics of branded content
November -
Are millennials losing faith in business?
October -
Trends in global employee engagement
April -
In experts we trust... again?
March -
Brave new worlds
February -
Experts regarded more trustworthy than peers
January -
Are you GDPR ready?
2017
December -
Asia-Pacific Communication Monitor 2017
November -
Exploring the new employee economy
September -
Pro-business, but expecting more
July -
Expecting the personal
June -
Employee engagement dips
May -
CEOs worried about trust
February -
Trust in crisis
January -
The drivers of uncertainty in 2017
2016
December -
Digital disconnect in risk management
September -
Companies face employee loyalty challenge
April -
Global perspectives on risk
March -
Digital continues to climb
March -
Digital continues to climb
2015
December -
Asia-Pacific Communication Monitor
December -
The factors at play in risky business
September -
The future of corporate communications
April -
Staying on the front foot
March -
Looking at risk around the world
February -
Trust and innovation
January -
Trust in Asia Pacific
2014
December -
Public affairs salaries in Asia Pacific
November -
Playing to win in the reputation economy
November -
Asia-Pacific governance survey
October -
Busting the digital media myths
August -
Fighting to be heard
June -
Influencing the influencers
February -
The real value of reputation
January -
Communicating employee value
2013
December -
Facing a company crisis
November -
The key to growth
October -
Making the grade when stakeholders rule
August -
Effectiveness in community building
June -
Great expectations for CSR
April -
Journalists on PR
March -
Crisis in leadership
February -
Identifying the champion brands
January -
The big issues
2012
December -
Creativity in PR
October -
Qualifications for communicators
August -
The Rising CCO
April -
The role of business in society
February -
Trust in business